Whalesync
Whalesync
Brief
Whalesync is a powerful two-way sync tool that I partnered with to refresh their brand and website. The full extent of my skills was put to work across identity design, illustration, web design, web development, and animation to support a major launch of their updated product.
My Roles
Problem
After two years of steady growth and testing market fit, Whalesync was embarking on a product refresh and redefining its mission to make two-way data syncing simple, scalable, and secure. To ensure this next phase of growth would be a success, one of the founders reached out to me to collaborate on the foundations of their marketing engine—their brand and website.
Solution
We first conducted a thorough audit of their current brand, competitor landscape, ideals their new brand and mission should strive for, and the final deliverables needed to make their relaunch a success. From there, I refined their logo, color, type, and artifacts into a refreshed brand that aligned more closely with their future vision, then designed and developed the entire site, as well as creating animations and marketing templates to help their small, agile team scale with ease.
Full case study coming soon...
