Partytrick provides hosts with tools to make elevating gatherings easier, including party concepts, styled and shoppable decor, customized guidelines, with timelines and checklists curated by the pros. Founded by one of the world's most sought-after event planners, we worked as their in-house brand and product team to help define a new category, and to build-up a robust and meaningful experience around it.
The founder’s vision was to bring all that she had learned from planning high-end parties into a curated experience of resources, guides and styling that anyone could leverage to throw one of a kind parties.
Leveraging the deep expertise of the entire team at Shapemaker, we created a unique, timeless brand and paired it with powerful no-code and full-code tools to create and launch a product in record time that enables anyone to browse and create amazing parties.
As the Digital Design Lead at Shapemaker, I was involved with feedback and review of early brand and strategy work that would be translated to the digital product experience. This included things like ensuring the color palette was accessible and flexible for the product, or working through early explorations of ways we could bring key brand attributes to life on the web.
From the beginning of scoping the digital deliverables for Partytrick, we knew scalability and consistency was critical to delivering a performant and timeless product. So, we built the site from our style and layout framework that maximizes reusability and optimizes long term maintenance, while ensuring key UI components are consistent throughout the site. There were several fully custom components in the site that followed these principles and I also turned one into a cloneable after several people in the Webflow community asked about how it was done.
Using our preferred mid-fidelity wireframe style, I collaborated with another Designer on the Shapemaker team to plan the entire UX flow and design a large variety of UI to establish a unique and consistent experience. After some iteration with the client and a few unexpected pivots in the direction of the experience, we moved into development where we continued to adjust the UI along the way as technical challenges were overcome.
Throughout the design and development of the Partytrick site, I worked closely with our engineer, Andrew, to scope, plan and implement. After working through several iterations of the design in Figma, I built out the entire front-end experience in Webflow and custom code, while Andrew development the backend across a variety of products and services as outlined in his FigJam of the high level architecture below. Hear more about our collaboration and what we built in this livestream.
One of the most challenging aspects of this project was curating, creating and cross referencing over 2,500 collection items for the Webflow CMS in around 1 months time ahead of launch. Once we started, it was clear we needed a more efficient and automated way to accomplish this then manually adding items directly to the Webflow CMS. So, we turned to Airtable as our database to manage all content, and used Whalesync to live sync our data to the Webflow CMS. This workflow saved us countless hours of work between it being more efficient to add content, as well as use features like Airtable Scripting to run bulk image compression.
Agencies and in-house teams hire me to be embedded on their team for direct support on strategy, scoping, custom code, and training.
From strategy and brand, to web and product design, I help teams bring businesses to life with modern, memorable and minimal creative work.
With 5+ years using Webflow, and 10+ years creating for the web, I can join your upcoming project to lead development in a design-first, systematic way that will scale with your brand.
I'm always open to new opportunities and connections. Whether you have a project you'd like to discuss, want to share your work, or just say hi — please don't hesitate to reach out.