No-Code Conf 2021 brought more than 18,000 no-coders together across 135+ countries — including companies like Adobe, Apple, Airtable, and Google, and more. As a collective, we uncovered the future of no-code, and we’re just scratching the surface.
To create an engaging, inspiring brand as an evolution for the first ever No-Code Conf that took place in 2019. The direction was to align with the product announcements and goals for the future, while establishing an easily scaled system for a variety of sub-campaigns.
Through an in-depth 2 week brand exploration sprint, the entire Brand Team worked through hundreds of concepts to land on an isometric, minimal brand. From the initial direction, we continued to refine the standards across countless deliverables leading up to the event.
Early on, we realized how crucial it was for the entire Brand Team to be involved and aligned on the conception and execution of the conference brand that would define the direction of many deliverables to follow. From realistic 3d, to very minimal and type heavy, we scrubbed pixels together in Figma over two weeks to refine a brand evolution we were all proud of, felt aligned well with the goals, and could confidently go forth to efficiently create an inspiring event.
Our final isometric illustration system, which represented the compounding effects of building with multiple no-code tools, was a prime opportunity to introduce some subtle motion to inspire delight and communicate a deeper meaning of what they were representing. I used native Webflow interactions alongside a creative approach to splitting the illustrations into pieces we could animate in an inclusive way across many different pages and campaigns. Check out this tweet thread for a quick breakdown of how it was done.
While there were around five main phases of the No-Code Conf 2021 site that were launched, we had many sub-campaigns, experiences and live stream support pages that were designed, built and launched along the way. This process was both challenging at time, but also very telling of how the brand and site development were truly resilient and scalable.
Agencies and in-house teams hire me to be embedded on their team for direct support on strategy, scoping, custom code, and training.
From strategy and brand, to web and product design, I help teams bring businesses to life with modern, memorable and minimal creative work.
With 5+ years using Webflow, and 10+ years creating for the web, I can join your upcoming project to lead development in a design-first, systematic way that will scale with your brand.
I'm always open to new opportunities and connections. Whether you have a project you'd like to discuss, want to share your work, or just say hi — please don't hesitate to reach out.